Privacy Policy

Effective Date: March 26, 2025
Lightway Marketing
Registration Number: FM1067608
210-347 Leon Ave, Kelowna BC V1Y 8C7, Canada
Email: info@lightwaymarketing.com
Website: https://lightwaymarketing.com

At Lightway Marketing, your privacy is important to us. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website or engage with our services.

1. Information We Collect

We may collect the following types of personal information:
• Contact Information: Name, email address, phone number, mailing address.
• Business Information: Company name, website, industry, goals, and preferences.
• Technical Information: IP address, browser type, operating system, pages visited, and cookies (via analytics tools).
• Marketing Information: Feedback, communication preferences, and information provided during consultations.

2. How We Use Your Information

We collect and use your personal data for the following purposes:
• To respond to inquiries and provide requested services.
• To personalize your experience with our agency.
• To send occasional marketing or service-related emails (you can opt out anytime).
• To improve our website, services, and user experience.
• To comply with legal obligations and prevent fraud.

3. Sharing of Information

We do not sell your personal information. We may share your data only:
• With trusted third-party service providers who assist in operating our website or services (e.g., CRM platforms, email services), under confidentiality agreements.
• If required by law or to protect our legal rights.

4. Cookies & Tracking Technologies

We use cookies and analytics tools (such as Google Analytics) to understand how users interact with our website. This data helps us improve functionality and content. You can adjust your browser settings to refuse cookies.

5. Data Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no data transmission over the internet is 100% secure.

6. Your Rights

You have the right to:
• Access the personal data we hold about you.
• Request corrections or updates to your data.
• Withdraw your consent or request data deletion.
• Opt out of marketing communications at any time.

To exercise any of these rights, contact us at: info@lightwaymarketing.com

7. Third-Party Links

Our website may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing any personal information.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect data from minors.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us at:

📧 info@lightwaymarketing.com
📍 210-347 Leon Ave, Kelowna BC V1Y 8C7, Canada